Using HTM 

The HTM curriculum and supplemental product suite can meet the needs of any hospitality program. This is true whether hospitality courses at your school last one year or two, 5 days a week or on block scheduling, online or in person.  

Promoting HTM 

We know there are many layers to success for any program that you teach. It isn’t only about what happens in your classroom. You must win the support of school boards, principals, parents, outside stakeholders and partners. 

Additional information for school boards and parents: 

  • Marriott International, Omni Hotels and Resorts, Intercontinental Hotel Group, Interstate Hotels & Resorts, Aimbridge Hospitality, G6 Hospitality, Red Roof Inn, Crestline Hotels & Resorts, Real Hospitality, BF Saul Hospitality, and OTO Development all endorse HTM.
  • HTM can provide seamless articulation to post-secondary education.
  • HTM prepares students to enter the work force in an entry-level supervisory position. 

Articulation Agreements 

Establishing an articulation agreement between your high school and post-secondary schools in your region can encourage students to continue their education.  

Examples include: 

  • The “Seamless Curriculum.” High school classes count as credit by the post-secondary school.
  • Students entering college get credit for high school classes.
  • Students who complete the Hospitality and Tourism Management Program receive advanced placement.

Want to compare HTM's learning objectives? Take a look at hospitality management courses at four-year and two-year post-secondary schools. Instructors can reach out to colleges in their area (especially those using AHLEI textbooks) and work with them to create agreements that offer their students an academic advantage when attending that institution. 

Student Recruitment 

It’s not enough to offer high-quality programming. You also must give students a reason to sign up. 

Here’s why your students should commit to a hospitality program: 

Career opportunities: 

More than 50 percent of hotel general managers started out in entry-level positions. Most people start at the front line, but hospitality businesses offer many career paths. Every job prepares you for the next level.  

College opportunities:  

HTM prepares a student for college. The content in HTM is utilizing the same industry professional standards and competencies required for career development with the hospitality industry. Internationally, hospitality schools recognize AHLEI as the premier provider of educational material. 

Financial opportunities:  

Hospitality boasts financially rewarding careers for its team members. An overwhelming number of entry-level jobs pay better than minimum wage.  

Portable skills:  

  • Interpersonal skills 
  • Integrity 
  • Professionalism 
  • Dependability 
  • Reliability 
  • Adaptability and flexibility 
  • Ability and willingness to learn 
  • Motivation 
  • Technology 
  • Guest service skills 
  • Marketing and sales 
  • Accounting 
  • Event planning 
  • Security 
  • Maintenance 
  • People management 

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